Should I build the catalogue data base from scratch?
Chances are that you already have the major part of the contents… in your website.
Building and maintaining an updated website is so urgent these days that most of the companies spend so much time and efforts there, why don’t take advantage from this huge job?
Can you see the advantages?
- Let’s use the website data base as a starting point
- If the catalogue must contain more contents, than aggregate the missing data (maybe you already got these data somewhere in the company DB), we can use the most smart queries in SQL to do the magic needed
- Send the data straight to the catalogue automation.
Change data in the website -> generate the catalogue -> you got both website AND catalogue updated in minutes
Don’t you ever dreamed this?
Full consistency of contents in all your communication media, no more excuses like: ‘sorry, I know the PDF catalogue wasn’t updated, but you should have search on the web site’